Amazingly, email marketing has prospered to be as the leading reliable and fastest way to make money online. Why work in the office when it is convenient to check your email and find that you’ve made a sale or several sales. But before the trend of getting money in your inbox is within your grasp, you have to build a mailing list first.

In establishing your own list primarily you should be dishing out with if you want your client’s email address is to make it very easy for them. Much easier if you have a website or blog; include a subscription form to all of the main pages. Make it boldly visible and offer your visitors a free gift as a reward in selecting your list.

Keep in mind that people are busy and easily sidetracked, which means you don’t want to make them give you their email in such complicated manner. An important rule is, the easier you suggest it the more email addresses you will take in!

If you have an existing customer base make it a chief priority to get an email address from everyone that buys from you. The optimum time to do this is before the purchase is completed because it is part of the process.

It is worthy to always remember that your customer must give you the gain to send them promotional emails. Asking them for an email address as part of the sales action does not give you permission to bind them to any other mailing list or assault them with promotional emails. This can lead to spam complaints obviously and this might give you consequences? What it does do is this enables you to brush up with them, ask their reactions about the product or service and then influence them to join your regular mailing list.

Here are a few quick ideas that you can use;

Provide a bonus product, free gift or a discount on their next purchase when they subscribe as a reward.

Instruct them to visit a webpage where they can download a free ebook, report, video or software related to the product they bought.

Offer them free access to member's only website where they can get access to substantial information, customer benefits and special offers.

Grant them an opportunity to win a prize, by holding a free contest or sweepstakes for subscribers only

Offer them free customer support and email consulting.

Have them fill out a survey and give them a free gift as an incentive to complete the form.

Email marketing is important in enhancing any business. Once the list is running, begin building rapport with your subscribers and they will have more faith in you and your business. Just make sure that you supply them with information that they will find helpful and adept and also develop a trusting relationship with them.