A particularly important method for approaching new markets involves cultivating efficient communications resources. It follows that if you speak the language of the community you're hoping to reach, it's a fair bit more likely to buy your product or service.

The problem with this is that most of us don't converse in a broad spectrum of different languages – our interests and skills may lie rather in the building of commercial relationships, for instance, or providing useful services. It just so happens however, that help is easily hirable, mainly through a translation service agency, which is likely to use a variety of professional linguists, qualified to render translation services specifically for the industry.

It's a sensible notion to employ a translation service agency, when you think about it: consider the way you'll be capable of reaching a bigger market share with your product or service if it's presented in the language of your intended demographic. What with the recent expansion of personal computing, and the increasing numbers of computers used in industry, we're all being offered an amazing opportunity to capitalize on the global nature of modern business. Consider these recent facts:

In 2006, 161 exabytes of digital information were created and copied, continuing an unprecedented period of information growth. This digital universe equals approximately three million times the information in all the books ever written – or the equivalent of 12 stacks of books, each extending more than 93 million miles from the earth to the sun.

According to The Destination Group (TDG) Digital latest report, the amount of personal content or home reference data generated by the use of consumer electronic devices will grow from about 322 GB per home in 2005 to 1,933 GB in 2010. Total Network Attached Storage (NAS) home units will exceed 15 million by 2010

During 2006, the number of e-mail accounts increased from a few hundred million to 1.6 billion. The International Data Corporation's (IDC) prognosis shows that the number will be 2 billion in 2010. The number of sent emails is rising three times as fast as the growth in the number of users. By 2009, it is anticipated that 331 billion email messages will be sent daily. By 2016, the number of electronic records produced may double every sixty minutes, according to the Collaborative Electronic Notebook Systems Association (CESNA), and international electronic record keeping industry organization.

This means that from now on, individuals and businesses who can communicate using new technology will gain an advantage. After all, we have access to parts of the globe which were previously unavailable as a consumer base.

Take India, for example. With more than one billion people, India is the world's second most populous country and its largest democracy. It also has the fastest growing consumerist middle class of any nation on earth. Urbanization is gathering pace and the economy is growing rapidly, it's also among the world's biggest countries geographically.

This century, India has become a world economic power, with growth over the past three years averaging 8% - a rate approaching that of its booming neighbor, China. Based on purchasing power parity, it is now the world's fourth largest economy. It's becoming increasingly attractive to foreign investors, on account of its low costs and vast English-speaking workforce.

With statistics like these, it's hard to find a smart individual who isn't keen to enter markets with such huge potential. However, with increasing amounts of competition also coming from these English-speaking emerging markets, getting the marketing right is key. One basic aspect of your approach has to be hiring an expert translation service agency. With the resources to let the public know about your products or services, you can conquer the world. Most importantly, you can achieve it in a way that makes people want to buy your brand. Invest now, for results in the bold, new future.