An effective business presentation has three obvious, but often neglected parts. The first of these is the introduction. It is important to convey to your audience exactly what will be covered at the very start. This initial summation will engage their interest and convey that there is substantive and valuable information to be had from you.

The second part is the main body of your presentation. This obviously includes the bulk of what you have to say and should be organized and coherent. Use color coded notes, pocket folders, and clear tabs to ensure the answers to all possible questions from the audience are at your fingertips.

The final part of the presentation is logically called the conclusion. This often proves to be the most critical component of them all. Your audience will leave your presentation retaining mostly the feelings elicited from your conclusion. They may have been enthralled during your introduction, but if they find your conclusion lackluster they will depart unimpressed despite your initial good start.

The Art Of Simplicity

Many try to fill their presentations with bells, whistles and gadgetry of all sorts. Many times this is an attempt to make up for shortfalls in useful substance. You should strive to keep your presentation as simple as possible. Use only the words necessary to convey the applicable thought. Do not confuse your audience with unnecessary figures or superfluous language.

Subsequent to your presentation the audience should be able to concisely describe the new information imparted to them. It is certain you've left many a presentation wondering what was actually said during the hour of rambling. What was your impression of the speaker after those instances? Do not let that speaker be you.

Practice Makes Perfect

Just as any performer, those conducting business presentations need to practice and hone their craft. Each detail should be perfected. This applies to everything from presentation folder printing details and style all the way to your brilliant presentation conclusion.

Especially important is to ensure all technical aids are properly working. Nothing kills a presentation more than a stuck slide screen or non functioning microphone. Smart presenters always engage in a "dry run" prior to the actual presentation to avoid such mishaps.

Better Presentations Translate To More Sales

Once you have perfected the art of the business presentation you will see the tangible results accruing to your bottom line. Gaining a captive audience of prospective customers is not an easy feat. Wasting such an opportunity with a disjointed and ineffective presentation is a marketing cardinal sin. Make each presentation fully count.