eBay's classified ads are becoming more popular as people are starting to realise just how profitable they can be, so here are 3 great tips for creating great ads.

1. Use bullet points in your description. People love lists and would much rather read a list than a paragraph. And the more likely your ad is read, the more sales that you are probably going to make.

So, instead of writing a paragraph or two about why your product is the greatest thing since the wheel was invented, break the benefits into point form and create a list from them. Keep them short and to the point. People scan pages rather than actually read them.

2. You need to make it very clear in your ad what the customer needs to do next, whether that's clicking a link, sending and email or whatever, just make sure your instructions are very clear.

And while we are on the topic, a big click here button is sometimes not enough - you need to tell your potential customer why they are clicking there. Here are some examples: click here for more information, click here to learn the secrets to weight loss, click here to send a man to the moon ... you get the idea.

Since there isn't a regular buy or bid button on classified ad listings you need to have a strong call to action otherwise your customer won't know what to do.

3. Thinking about what people desire is an important step in choosing a product to promote. It is no good choosing products just because they sound cool, people must actually want the product before they are willing to part with their hard earned money.

So what sort of things do people want? Here are some ideas - losing weight, falling in love and making money. They probably don't care much for an ebook on how to cook toast if you know what I mean.

While listing a classified ad is much like listing a regular eBay auction, because buyers are still getting used to classified ads it's important to tell them exactly what they need to do to buy from you. If you make it easy for them, the more likely it will be for them to buy from you.