Generating email lists is another way of generating traffic to your site. That's why list building is one thing that most internet marketers give importance to in their marketing strategy. For some, having a list of email addresses is more important than making a sale because according to some studies, the average potential customer needs to get exposure to a product seven times before deciding to buy that product.

In online marketing, email listbuilding is an important aspect as it gives you that chance to have your products exposed to people and encourages repeat sales. When people do visit your website, you do only have one chance to sell to them, and if they are not convinced at this one chance, you will lose them forever. That's when you need email list building. Sending direct emails is a key tool in any direct marketing campaign. Through emails you can send directly your newsletters to target customers.

In order to market effectively online, what you need is to generate email list. You need to get a list of people interested of your offers and to any information from you. Through sending emails, it helps you keep in touch with those who have expressed an interest in your product but are not yet ready to buy. In this case, you'll have a chance to expose your product to possible customers again and this time might convince them to do the purchase.

Another reason why you need to have an email list is for you to be able to keep in contact with people who have already bought some of your products. Now it's easier to make this people purchase from you again because they have already bought something from you and if they liked what they got for the first time, it's easier to get their trust than to those people who have not bought from you before.

Just remember when sending emails, you have to make sure you are providing valuable information to people, though your main goal is to market to them, but you need to please them before they can make a purchase. Providing quality information in your emails and publishing helpful articles in your newsletters, your subscribers will see you as a real expert and you will gain their trust, thus your subscribers will stay with you and do not unsubscribe.