It is very important to plan your bulk email marketing campaigns carefully since they may lead you in trouble due to ill perceived "spamming". Therefore it is necessary to know the difference between legitimate bulk email messaging and spam. Spam is an unsolicited promotional email message which is sent to a large number of people without their consent. According to this definition your bulk email message may be perceived as spam email if it is unsolicited. Here are some tips that can effectively legitimize your email marketing campaigns.

1. You should ask for permission to email your potential customers as it is required by law and would make those recipients’ more perceptive to your message. People demand value for their time so try to add value to your bulk email marketing message. You can get permission by adding a check box on your website or explicit consent in other media.

2. The content of the email should be concise and to the point. Most people don’t like to read long emails which lose the significance of their message quickly.

3. Avoid attachments because people don’t open attachments for security reasons. Moreover attached files are large and take considerable amount of their inbox space.

4. You should send emails in HTML format since that provides you tools to create effective email messages. People like media rich emails, especially ones with illustrative images, use this method of sending emails in your bulk email marketing campaign.

5. Links provided in your emails should be in working condition. Don’t include too many links in your email message since that may confuse your recipients’.

6. You should try to personalize your message in your email marketing campaign. It brings good response from your email readers.

7. Target your audience demographically or divide them in groups to focus on a certain group at a time.

8. Marketers who buy email addresses from any vendor at cheap rates don’t get good responses from them. These addresses might be ‘Undeliverable’, or worse, unsolicited.

9. You should write a concise, short and meaningful subject line for your email to urge people to read your message further.

10. You should have good knowledge on how to avoid spamming people to effectively run your email marketing campaigns.

Bulk Email marketing is a cost effective strategy but, if done incorrectly, it may prove harmful to your business. Follow the above guidelines to get good response of your email marketing campaign.