Email Marketing can be used effectively to market your business on the internet since this method is cost effective and gets good response rates. Moreover there are people who send spam emails and give a bad name to this form of marketing. However, overall the role of email in marketing your business cannot be ignored. Here are some reasons that why retailers are bullish on email marketing;

1. Retailers believe email is an important way to communicate and provide information about their products to potential customers. It allows them to offer deals and attractive bundles to their subscribers.

2. Email is a way to grow and develop your business since more and more people would come to know about your business and what it offers. Your products and services will be gain market share with your constant email marketing.

3. Larger retailers focus on email marketing because they consider it an effective way to increase their sales. Better and large retailers want to be in touch with their customers to get their trust. They try to be aware with their demands and needs. They inform customers about updates in their products and new releases regularly.

4. Nearly 50% of email respondents say that email marketing is more effective than other forms of internet marketing because in this way you contact with your potential customers individually.

5. Although email is not the only communication medium used by companies, it is one which generates significant profit. It generates 10% to 15% more sales for the products and services of the company.

6. The costs of email marketing message are much lower when compared to other marketing tools. Therefore, any type of business can use it effectively due to its lower costs.

7. Frequency of your email message brings better response rate from your email readers. It can increase your response rates by up to 5%.

8. Response rates of email marketing are high although spam emails have polluted this method of marketing. It all depends on the subject and material of your message which excites a reader to buy your products or services.

9. Retailers create their own email address lists to send emails to their potential customers. The size of your email lists is not as important as your approach toward your customers and prospects.

10. The response of spam emails is very low. Moreover, there are many legal issues and risks that are associated with spam emails so you should run your email marketing campaign carefully and within legally accepted parameters.