Having a personality has been, time and again, the most effective way of being recognized. People have the capacity of remembering the most outrageous of personalities that they encounter from many years before.

Remember during your high school days when there is a school clown, the Prom King and Queen, the jock, the school quarterback, and the cheerleading captain – all of them you remember even from so many years back just because these people have their personalities that made them easy to remember. The more outrageous a personality was, the more likely that you would remember it.

You see, this shows you how universal the characterization is of these personalities. The point is that the more you make an effort to have your actions recognizable as a reflection of your personality, the easier it would be for your friends and loved ones – and even those you just met – know and recognize you. Whether it is from the straight-laced way of being the valedictorian or the wackiest by having the most extensive collection of color brochures or printing brochures this side of the planet – either way, the result is instantly recognizable of whom you are as a person.

When it comes to your business then, whatever it is that may be considered your ‘thing’, you can always use it by providing a relationship between your passion and your business. This means creating promotional strategies that play to a particular theme, whether it has color brochures or print catalogs – the theme being your particular brand of personality. The more different your theme, the more you will be recognized by your clients and peers as a business that is definitely a stand out.

One advice though. If this type of marketing activity is new to you, try not to overdo it as you might overwhelm your target clients along the way. In addition, you do not want to come off as being a tad uncreative too if you go at it in a low-key fashion. The key is to start small, and then build your image over time.

The point here is to involve your target clients and make them feel like part of the family. Make sure that you get your target readers caught up and occupied with your marketing strategies. By providing your target audience with a distinct personality to your business, you are fostering rapport and loyalty among your customers and prospects. Provide an experience that is different from their daily lives and you will most likely get them feeling good about their interaction with you.