Often times, the owner or manager of a small or growing business feels that the best way to present information about their company to the outside world is to have it written by somebody directly within the company, perhaps even by themselves. They might feel that since those who work directly for the company know the most about their business, that this is the obvious and most economical choice to get the job done. While this strategy can work, many times it's not the best choice for getting these types of communications written.

Hiring a ghostwriter to write communications for your company, whether it's advertising copy, press releases or other types of communications, is a great way to bring a fresh perspective to how your company is represented. Many times, employees are too close to the inner workings of the company to be able to do a good job at deciding what should be presented to the public, as well as the best method of communicating it. Additionally, writing is a skill that not everybody possesses at the same level of expertise, and as such, is an art form that may not be understood by your average company employee, even if they are closely tied to the business. Just because they completely understand the company's business doesn't mean that they possess the expert writing skills to flawlessly communicate this information to the general public.

A professional ghostwriter will have the writing, communication and marketing skills required to effectively write about your company. In addition, the skills of a ghostwriter are a valuable resource for editing existing documents and communications, allowing you to leverage their expert skills to correct grammar, spelling and incorrect sentence structure. Your company is judged daily on the communications put forth by your company. Without somebody to assure that everything released about your company is polished and professional, you run the risk of having your company being judged as unprofessional. After all, the only way the general public can learn anything about your company is by either doing business with your company, or reading or hearing about it. If what they read doesn't seem professional, it is unlikely they will have a favorable impression of your company, and as a result, they may be unlikely to choose to do business with you.

One of the reasons why a ghostwriter can be the best choice to help you breathe some fresh life into your company's written communications is that ghostwriters have chosen their profession because they are not only good at it, but generally love to write. A company employee, when tasked with creative writing chores, tends to look at the entire process as just that... a chore. Many times writing is not a good match for the employee's skill set, and they may not enjoy writing at all. Even when the employee does have a talent for writing and enjoys it, their regular work schedule may make it difficult for them to do a good job on writing assignments, or to even find time in their busy schedule to do much writing at all.

A ghostwriter also generally has the advantage of being able to look at your company in new ways, which is difficult for an employee, especially one who has been with the company for a long time. The ghostwriter can add a lot of creativity to the writing process, and can leverage the fact that they don't have pre-conceived ideas about your company. By turning their ideas into written copy, they can inject new life and fresh ideas into your company’s literature, proposal letters, and press releases.