Here are 5 tips to using email newsletters as a way of staying in touch with your customer base:

1. Use the 80% 20% Rule

One of the biggest mistakes businesses make is talking only about themselves in their newsletters. Think about the newsletters that you delete and the ones that you make the effort to read. Usually the most interesting ones contain solid information and tips that benefit you in some way. Think about what would really interest and help your readers and write articles on those topics accordingly. 80% of your newsletter content should directly benefit your reader. Only allow 20% of your content to promote your business.

2. Choose a schedule and stick to it

Consistency is the key when sending out newsletters. Whether you decide on a monthly or fortnightly newsletter, make a commitment to yourself to keep to this schedule. If your newsletter is good, your customers will start to look forward to hearing from you and you don't want to disappoint them, do you?

3. Pick a quality newsletter provider

A service like Aweber will provide you with the best in service at a very reasonable price. As part of signing up, you get free templates to use. Customize these with your logo and photo to add that personal touch. Aweber also manages people wanting to unsubscribe from your list automatically, which is a great time saver.

4. Plan your content

Instead of inwardly groaning when suddenly it's time to send out your newsletter again, why not brainstorm and work on some article ideas in advance? Think of your newsletter as an ongoing, fun project and it will be.

5. Put your sign-up box on your website

Make it easy for people to sign up for your newsletter by putting a sign-up box prominently on your website. Also invite people to sign up by putting a sentence at the end of your email signature, saying something like 'Sign up for my newsletter with the latest articles, news, tips and stories at '

The time and effort that you put into your newsletter will pay off dividends by increasing repeat business, and bringing in new business.