Most of us jump on our work and personal computers several times

each day to check our email. It has become an popular method

of communication for work, personal relationships, and

marketing. You may have noticed you get more emails encouraging

you to purchase items than ever before. This is because email

marketing has come one of the most popular methods of reaching

consumers who make purchases online.

Email come into existence in the 1990’s as the internet was

starting to become more popular. Businesses quickly figured out

this was a great way to reach customers. It was also less

expensive than mailing out advertisements to homes. By 1995 the

number of email advertisements sent out that year was more than

the number sent out by regular mail. Businesses spend a great

deal of money creating email marketing campaigns that won’t be

confused with spam.

In fact, email marketing hit a huge road block when spam filters

became so popular. Many email marketing campaigns had to be

altered as they were being wiped out by the filters. Businesses

were losing money on the marketing campaigns and not getting any

results. However savvy computer programmers and businesses soon

learned that popular email marketing titles and headlines as

well as using their real email address helped get the emails

past the various spam filters.

The internet was once used for research, entertainment and work

related functions. The idea of shopping online has become very

convenient in our society. After all, it allows you to compare

prices in a flash. Most of us are too busy to run from store to

store. Shopping online has given those in remote locations the

chance to get all the gadgets out there they desire. It is only

logical that consumers are paying more attention to email

marketing since this is the method they are using to do a large

portion of their shopping. Email marketing has become

mainstream. Almost every website gives the consumer the

opportunity to give their email address and consent to being

solicited with email advertising.

On the other side of the coin are those who hate getting their

email filled up with email marketing ploys. This is why every

email sent from a business has to include a link that gives the

consumer the opportunity to opt out. Businesses have to respect

this choice made by the consumer and remove them from the

mailing list. This was the result of legislation stepping in

when the idea of email marketing started flooding every email

address out there. There are rules and laws in place now to

protect consumers against having their privacy invaded. The

penalty for violating these laws include expensive fines and the

possibility of jail time.

However, with the acceptance of email marketing by consumers

comes their demands for popular advertising that meets there

needs. Getting the email to the consumer is only half of the

battle. The information you send them has to grab their

attention and entice them to take the link to your website and

make a purchase. Your email should be a teaser that it going to

make the consumer curious enough to go directly to your website

at that very moment. There is a lot of competition out there and

businesses are having to come up with wittier and smarter email

marketing campaigns to keep their consumers interested.