If you have a product to move, you may need to consider doing samples presentations in order to drum up buzz and interest in the product. Doing a presentation about a sample product has long been a mainstay of the retail world as it allows people to get a first hand look at what the product can do for them. With a little creativity, you can make these a sample presentation work for your business.

Samples presentations will work for both new and existing products. The process may be slightly different, but for the most part, you’ll just be demonstrating the product and letting people get a closer look at it before they buy. Whether you’re trying to extend the market of an old product or introduce a new one, doing a sample presentation can get people interested in it.

Most people have some awareness of the various industry conferences or events that showcase new and existing products. For example, the automobile industry holds a number of car shows each year to show off new models and other automotive products. Including your product in one of these shows can help bring it to people who are interested in the industry.

Each show or conference will have its own set of entrance rules and regulations and you’ll need to prepare early. Samples presentations at these shows can really garner attention for your product, but you’ll need plenty of the product, an attractive booth, and a charismatic presenter. If you can, you’ll want to have a good spot for your booth as well. You can’t demonstrate your product well if you aren’t getting enough traffic by your booth.

When thinking about conferences and shows, keep your eyes open for events that your product will fit with. For example, if you have a product for the home, you might consider both home and garden shows but also conferences for families, home workers, and any other conferences that might draw in the people who will buy your product. It’s also a good idea to keep your demographic in mind. Automotive accessories probably won’t sell well at a doll show, for example.

You can also find a range of other places to hold samples presentations. Retail stores often have places where select samples are given out with a short presentation or talk and this may fit your product as well. You can also think about local fairs, festivals, and events that have products booths. Sell your product but also have short presentations going on from time to time about the product and its advantages.

Doing samples presentations can boost your bottom line by introducing new customers to your products. By letting them see and take a sample, you may increase the number of people using and buying your product. In many cases, people need to try a product before they’ll switch over from a trusted brand or product. Using a sample presentation can bring in more clients and money.