Showbiz may look like all glitz and glam on the outside, but behind closed doors, its hard work. A constant problem in the industry is lack of suitable talent. Most casting directors struggle finding the right faces for different advertisements, TV shows and films. Performers, on the other hand state that most of them don’t get the right platform to showcase their talent. It looks like help is on the way and there is a solution to the problem, courtesy of the internet and Casting Frontier. Casting Frontier claims that they have found a way to make commercial casting calls easier.

Founded by Joey Rubenstein and Andreas Tompros, based out of Los Angeles, Casting Frontier takes the whole process of arranging calls and auditions online. Artists can make their profiles online, complete with headshots and details. Casting directors and producers get to view the profiles with all the vital data arranged nicely. This is only a glimpse of what Casting Frontier has to offer.

Thanks to the proprietary software of Casting Frontier, casting directors can arrange every aspect of commercial casting calls online, right from the size-cards to the call backs and even watching the auditions.

Chief operating officer and the tech-geek of the company, Andreas Tompros says, "Our software iSession is custom made for casting directors, giving them flexibility when arranging commercial casting calls while helping them save a lot of time and manpower. At the same time, we help artists save a lot of money since they don’t have to go for expensive headshots and paper resumes anymore."

When asked about the response Casting Frontier is getting from the industry, he says, "The response from the industry has been great. Many renowned names in the casting industry are now using our portal to arrange commercial casting calls. Casting Frontier has benefitted greatly by providing producers and directors with a larger pool of candidates to choose from. We assume that in the next couple of years, we will be saying goodbye to the offline method of arranging auditions and casting calls altogether."

Only time will tell whether or not Casting Frontier will become the norm in the industry, but it’s obvious what kind of benefits it provides when arranging or finding commercial casting calls. The platform looks like it’s worth a shot, for casting directors as well as aspiring actors and artists.