Competition in the business world is as fierce as ever this is why it is important to take advantage of every opportunity to set yourself apart from the competition. Live events and presentations are used more and more frequently by corporations and small companies to make a lasting impression on customers, investors and the press. With a plethora of audio visual presentation options available at an affordable price to any business there is no excuse not to make your next live presentation a stunning spectacle that drives home the message of your event.

The first thing you need to consider is the venue of your live event. If it is a large space capable of seating more than a few hundred people video monitors are the first step in making sure your message is seen throughout the large room. A variety of sizes and and monitor types are available to choose from however when looking to make an impression everyone knows the bigger the better. This is especially true if you plan, as many companies do, to include graphic information to accompany your presentation. If feasible a video projector supplemented by video monitors further back in the auditorium or meeting room will make certain your entire presentation is seen clearly by everyone. For a truly professional feel to the video simulcast of your presentation your video cameras should not just be mounted in a locked position but manned by professional cameramen. Do not think about leaving this important job in the hands of an intern or assistant, you will regret the decision!

Your prerecorded video presentations should also be similarly professionally produced. Everyone has a cousin who does video production as a hobby, but don't think that the few dollars you save in engaging an amateur will endear you to your audience or your coworkers when the product ends up looking shoddy (that is if it is finished it all.)

A professionally installed and operated audio system is a necessity for a presentation of almost any size. It might be acceptable if your speaker is not able to be seen by those farthest from the stage, but for your speaker to be not heard is a disaster. For a truly professional audio presentation you should consider departing from the traditional lectern and single microphone setup instead opting for the more flexible and professional looking wireless microphone system. Most major corporations when making presentations will individually mic each speaker with a small clip on microphone which feeds wirelessly into a central soundboard. Think of the compelling presentations made by Steve Jobs of Apple Computer, Steve is never holding a microphone leaving his hands-free to hold the latest I gadget or so he can gesture freely to make his point.

Of course audio and video are only the start of a professional presentation. Lighting and stage design are equally important though often forgotten. Subtle psychological impressions are made by professionally arranged set and lighting design. These important distinctions can really be influential in making your presentation stand out from the crowd. Audio visual companies hired by top corporations do not limit themselves to video screens and audio amplification, but compose a complete package of lighting, audio, video and decorative equipment. It is for this reason hiring a professional to help plan and execute your business event is an important step.

A professional company in the business of executing live events will also be prepared to consider and handle unforeseen issues in regard to the choice of venue or even promotion for your event. It is important not to overlook small details such as distribution of the informative material, house lighting, ease of access for your audience and promotional information outside the presentation area.