The Internet has re-ignited the book self-publishing flame. Writers tired of rejection from traditional publishers, or wanting more of the royalty pie become instant authors. But despite recent hype, publishing a book that sells is not as simple as write, click and voila. Authors’ Day, January 25, helps emerging authors recognize and avoid dangers, in the new self-publishing era, and in their books.

Authors' Day in San Diego is presented by Infinity Publishing (based in Pennsylvania), and open to all writers regardless of with whom or how they have published. The all-day event begins with a networking continental breakfast at 8:00 am, lunch at noon, and concludes with an "Ask the Experts" Q&A session followed by door prizes, at 4:45 pm. Registration is $100, and $120 at the door. Schedule and registration form are online.

Some of Southern California's most prolific and knowledgeable authors and publishing industry experts converge for a day of eye-opening seminars. Again, the fourth annual event precedes SDSU's Annual Writers' Conference, both at the DoubleTree Hotel in San Diego/Mission Valley. This year's lineup includes publishing guru, Dan Poynter, public relations expert, Penny Sansevieri, and our luncheon speaker, Elle Newmark, a new author who boldly burst on the scene in December with an innovative, virtual book launch party concept.

Authors' Day experts offer writers serious about selling books the essentials in editing, formatting, distribution, promotion, and creative marketing, and help solve the Internet's intricate mysteries that affect their books. Rounding out the conference are San Diego-based professionals, Bob Goodman owner of Silvercat publishing services firm; Jeniffer Thompson, author and owner of Monkey C Media web and print design company; Paulette Ensign, author and founder of Tips Products International; and LinDee Rochelle, author and owner of Penchant for Penning writing, editing and PR firm.